Strategic Growth and Expansion for Cañas y Tapas in Portugal
Industry: Restaurant
Cañas y Tapas is a popular Spanish restaurant chain founded in 1999, specializing in traditional Spanish cuisine and casual dining. The company is headquartered in Madrid and has a strong presence in Spain. Its casual dining concept and tapas-focused menu make it adaptable to international markets, including Portugal, where similar culinary traditions exist.
Description
This project aims to position Cañas y Tapas as a key player in the Portuguese casual dining market. The strategy will focus on opening flagship restaurants in prime locations within Lisbon and Porto, followed by expansion into coastal tourist areas. Market research will be conducted to understand Portuguese dining preferences, enabling menu adaptations that maintain the Spanish essence while incorporating Portuguese influences. The plan also includes partnerships with local suppliers and digital marketing campaigns to build a strong brand presence.
Project profile
Operations
Strategy
